These days, there is a lot of hype surrounding digital marketing. While it’s true that no business can compete without a professional website, that doesn’t mean there are no longer applications for more traditional marketing channels. In fact, the benefits of Yard Sign Printing in many cases outweigh those of investing in additional digital marketing efforts. Read on to find out why printed signs are still important for businesses in 2023.
Having signs professionally printed is a cost-effective way to advertise. Whether they’re being placed in windows prior to a sale or used as permanent outdoor signage, these long-lasting marketing tools will provide an excellent return on investment. Business owners who want to get as much as possible out of their signs should prioritize finding a printing company that uses high-quality, long-lasting materials, especially for permanent signage.
Improved Brand Recognition
When placed in storefront windows or outside, custom signs can be a good tool for increasing brand awareness. Even if people aren’t specifically looking for the products or services on offer when they walk by the store, familiarizing them with the company’s logo, colors, and general value proposition will help to increase brand recognition, making them more likely to remember it later.
Ease of Installation
Most commercial signs are very easy to install. Unlike large-scale vinyl banners, signs made from foamboard, corrugated cardboard, and other rigid materials can typically be placed by just one person. Plus, printing companies often offer installation services for signs made from more difficult-to-work-with materials.
Plenty of Options
Because rigid signs can be made from a variety of materials, business owners will have plenty of options for meeting their needs. Some sign materials, such as foam board, are very lightweight, while others are heavier-duty. Foamboard and corrugated cardboard can be cut into unique shapes to attract more attention. Window decals, wall wraps, and other specialized types of signage can even be installed even on surfaces that aren’t flat.
Custom signs can be reproduced as many times as necessary. As long as business owners work with talented printers, each of the signs in a run will look exactly the same. This benefit can be particularly helpful to businesses that have multiple locations.
The Importance of Choosing the Right Printer
There are a lot of differences between commercial signs and other types of printing projects. Business owners should check a company’s portfolio to see what kinds of similar projects they have completed prior to signing on the dotted line.